Introduction And Background Of Customer Service - 1450 Words

CONTENTS INTRODUCTION BACKGROUND OF CUSTOMER SERVICES 1 Customer service: 1 Background: 1 CUSTOMERS` PROBLEMS DEMAND 3 The top customer issues 3 Percentage highly annoyed 3 Customers` Demands 4 CHANGING TREND OF CUSTOMER SERVICE 5 RECOMMENDATION TO IMPROVE CUSTOMER SATISFACTION 6 CONCLUSION 7 REFERENCE: 8 INTRODUCTION BACKGROUND OF CUSTOMER SERVICES Customer service: is a marketing tem that how product or services provide by a company ,it is an act of taking care of customer demand and need by providing and high quality service and assistance before customer avail it and after service as well. It’s all about that we required to make sure that we meet the customer`s desire and needs. Customer service is all about interaction between a customer and service provider and Service is defined as activities whose output is not a physical product, it is added value in form of as convince, comfort that are essentially intangible concerns. Background: Humans figured out trade very early on. By 3000 BC, humans were setting out on missions of water bound trade, and by 1000 BC, merchants were becoming a part of societies. There were ideas about how to treat customers. The beginning of the industrial age brought the vast new challenge of a customer base the proprietor would likely never meet in person. Here is a brief overview of some of the milestones in Customer Service and where we might go in the future. †¢ 1760-1820: The industrial revolution creates the concept ofShow MoreRelatedIntroduction And Background Of Customer Service1424 Words   |  6 PagesINTRODUCTION BACKGROUND OF CUSTOMER SERVICES Customer service: is a marketing tem that how product or services provide by a company ,it is an act of taking care of customer demand and need by providing and high quality service and assistance before customer avail it and after service as well. It’s all about that we required to make sure that we meet the customer`s desire and needs. Customer service is all about interaction between a customer and service provider and Service is defined as activitiesRead MoreIntroduction And Background Of Customer Service1887 Words   |  8 PagesINTRODUCTION BACKGROUND OF CUSTOMER SERVICES What is Customer service? Customer service is a marketing tem that how product or services provide by a company ,it is an act of taking care of customer demand and need by providing and high quality service and assistance before customer avail it and after service as well. It’s all about that we required to make sure that we meet the customer`s desire and needs. Customer service is all about interaction between a customer and service provider and ServiceRead MoreHuman Resource Management Practices of the Sydney Hotel741 Words   |  3 PagesCHAPTER I INTRODUCTION Background Sydney Hotel is a profit organization which was establish on June 1991 and it was started operate in General Santos City on 1993. For the successive years of operation, there was large number of guest every year that Check in the Hotel. It became a challenge to the president, Charlemagne T Delfino. Sydney Hotel is one of General Santos Citys preferred hotels. The hotel is well-equipped with spacious function rooms for banquets and conferences. SydneyRead MoreNotes On Red Mango Inc1485 Words   |  6 PagesASSIGNMENT INTRODUCTION TO MARKETING BUMKT 1501 TOPIC – RED MANGO GROUP MEMBERS SIMANT SAHI – 30309353 JASKARAN SINGH BOPARAI - 30130139 INDEX INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 INDUSTRY BACKGROUND†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 COMPANY BACKGROUND†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 MACRO ENVIRONMENTAL FACTORS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 MICRO ENVIRONMENTAL FACTORS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 SWOT ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 TARGET MARKET†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreEffects on Mergers and Acquisitions on Bank Growth1247 Words   |  5 PagesEFFECTS OF MERGERS AND ACQUISITIONS ON BUSINESS GROWTH: CASE STUDY OF SOCIÉTÉ GÉNÉRALE - SOCIAL SECURITY BANK LTD (SG-SSB) CHAPTER ONE 1.0 INTRODUCTION AND BACKGROUND TO THE STUDY Chief Executive Officers and the Board of Directors of most businesses often think about the growth of their businesses. The reason is that when businesses grow, they yield the best returns other things being equal. Mergers and acquisitions is one of theRead MoreCompany Background Of Kentucky Fried Chicken1283 Words   |  6 Pagesï  ¶ COMPANY BACKGROUND: Kentucky Fried Chicken is a fast food restaurant chain that specialises in fried chicken. The company is a subsidiary of Yum Brands, which is a restaurant company that also owns the Pizza Hut. It is considered to be world’s second restaurant chain with approximately 19000 outlets in 118 countries. ï  ¶ SEGMENTATION, TARGETING AND POSITIONING: †¢ SEGMENTATION: GEOGRAPHIC City: Metro, tier I and Tier II cities DEMOGRAPHIC Age: 15 to 45 Gender: Male Female Income: Middle andRead Morewhite paper template 1947 Words   |  4 Pages{date} {office name} {agency name} Contents 1. Introduction / Background 2 2. Abstract / Business Case 2 3. Problem Statement / Introduction 2 4. Proposed Solution(s) 2 a. Introduction of Solution 2 b. Application of Solution 2 5. Future Direction / Long-Term Focus 2 6. Results / Conclusion 2 Appendices 3 Appendix A – Scenarios 3 Appendix B – Options 3 Appendix C – Authors 3 Appendix D – References 3 1. Introduction / Background The Ullman, Manly, Ulysses Corporation (UMUC) has grownRead MoreProgress Report on My Execution of Duties in the Customer Service Department from 1 June -31 August, 20111256 Words   |  6 PagesON MY EXECUTION OF DUTIES IN THE CUSTOMER SERVICE DEPARTMENT FROM 1 JUNE -31 AUGUST, 2011 SUBMITTED BY Sekelagha mkangama SEPTEMBER, 2011 1.0 INTRODUCTION This report gives an account of the progress that I have made in execution of duties in my assignment in the Customer Service Department during the first three months that I have covered in my position as a management trainee, effective 1st June, 2011. The report starts by giving a brief background of the branch program for managementRead MoreAnalysis Of Lila Restaurant At Caulfield Victoria1737 Words   |  7 Pagesand more customers prefer the food to be made with all natural ingredients, no artificial colors, no chemical additions and they want to know the detailed composition of the production process. These factors are relevant to the restaurant business operation process as they impact on the production and marketing strategies used in the future. ï‚ § social and cultural factors: Australian and Melbourne is an immigrant country and city. With all the people from the different cultural background brining inRead MoreBarclays At The Annual Report And Its Financial Statement1685 Words   |  7 PagesIntroduction The report is based on Barclays, looking at the annual report and its financial statement, which would lead to creating a balance scorecard. That would include the four prospective of the key performance indicator (KPIs). Furthermore, the use the KPIs to give a critical evaluation of Barclay’s performance with the use of the annual report and by researching and using the accounting statements. Company’s Background Barclays was founded in 300 years ago as a trading goldsmith banker

The Great Depression Of The Roaring Twenties - 1001 Words

The roaring twenties was a time filled with hope and change. President Warren G. Harding promised a â€Å"return to normalcy†, which reflected his own conservative values and the voters’ wants for stability and order. Americans felt that they had been through more than enough, and desired prosperity. During the years 1919 and 1920 the Eighteenth and Nineteenth Amendments were passed; the outlaw of alcoholic beverages and the right for women to vote, which ones of the many reasons society was turning their backs on Progressivism. Republicans were beginning to return to their previous dominance. The 1920’s was an economic boom for America, including everything from an increase in jobs, a rise in plentiful goods, new consumer products, and the reduction of taxes. The country was filled with jazz music, dance, and what appeared to be a brighter future. The 1929 crash of stock market was the beginning of a downward spiral leading in to the Great Depression. T he stock market crash is often to be confused as the cause of the Great Depression, although that is false. A few of the issues that lead to the Great Depression included; farming (which decreased in demand as farms increased through the states during World War I), banking, and mass unemployment. Capitalism took shape as what was once the individualistic Protestant work ethic was reshaped into industrial work on a grand scale. Each worker contributed to the greater good, and the workers were presided over by a bossShow MoreRelatedThe Great Depression And The Roaring Twenties1614 Words   |  7 PagesThe 1920s, also known as the Post War Era or the Roaring Twenties, is best known for being relaxed and carefree. The idea of economic stability and individual growth became more powerful following World War I. This decade proved to be one of the most exciting times for America. So what caused the 1930’s to differ so much from the 1920s? The Great Depression ultimately destroye d everything the 1920s had achieved, leaving behind a trail of anguish and uncertainty for years to come. Following theRead MoreAmerican History And Literature : The Roaring Twenties, The Great Depression, And Wwii942 Words   |  4 PagesThe early 1900’s (between 1914 and 1945) were an interesting time in both American history and literature. Considering that events such as WWI, the Roaring Twenties, the Great Depression, and WWII had formidable impacts on many people who lived during those parts of the early 20th century; it would be apropos to assume that many writers of that time had major influences in their writing styles out of the various events that occurred during those times. One popular literary movement during this timeRead MoreAnalysis Of Babylon Revisited By F. Scott Fitzgerald1240 Words   |  5 Pagesstory set in the Great Depression era, however the narrative represents American culture from across several years. F. Scott Fitzgerald, author of Babylon Revisited, succeeds in framing what American culture was in the 1920s as well as the early 1930s. The story ex poses the two cultures through the protagonist Charlie Wales, a business man who â€Å"got lucky in the market.† In the story, Charlie’s lifestyle is shown as one of luxury and excess which defines the era before the Great Depression known as theRead MoreCinderella Man And The Great Depression991 Words   |  4 PagesThe Nineteen Twenties were an alluring, yet laborious, time for The United States as the country faced the Roaring Twenties, Great Depression and New Deal. Before the Great Depression, the United States have been a time of prosperity and originality. Products were affordable and Americans were living comfortably. Once Nineteen Twenty Nine arrived, the stock market had crashed, unemployment was at a new high, and millions of citizens were losing great deals of money. Fortunately, the New Deal, createdRead MoreMusic in Annie in 1920-1930 Essay1541 Words   |  7 Pages1920-1930 ​The Roaring Twenties was a decade absorbed with the growth of the music industry thanks to the radio being born in 1920 (Tyle). The excitement of the war being over brought the Roaring Twenties forth. The American people hungered for change, and the new music of the era, jazz, satisfied their great hunger (100 Favourite Songs). Jazz was a brand new type of music drastically different from anything the American people had heard before. Unfortunately, the Great Depression, which occurredRead MoreThe American Dream And The Roaring Twenties1336 Words   |  6 PagesDream and the Roaring Twenties The 1920’s was knows as the Roaring Twenties or the Jazz Age because of all the dramatic political and social change, more people lived in cities rather than farms, and the nation’s wealth doubled between 1920 and 1929. There were many new technological innovations and many factors that made the United States the place to be to find the â€Å"American Dream†. The 1920’s were known as the Roaring Twenties or The Jazz Age because of many things. The roaring twenties was a differentRead MoreRoaring Twenties in American Society After World War I. Essay645 Words   |  3 Pagesbecome involved until 1917. After World War I, American society changed greatly. A new era, the Roaring Twenties, found its way in America along with the arrival of the flappers (Roaring). Americans were introduced to new fashion styles, the prohibition and the Jazz Age (Fashion, Jazz). Controversy proved to be very prominent with the Scopes Trial (Scopes). As the war came to a close, the Roaring Twenties made its way into America. This time period brought many changes that were new to AmericansRead MoreMr. Theisenamarachi Marshall. What Was The Worst Decision1157 Words   |  5 PagesMr. Theisen Amarachi Marshall What was the worst decision Herbert Hoover made that negatively affected the Great Depression? Language and Literature May 4, 2017 Stocks. I read about them every day in the car to my dad because he buys the Wall Street Journal. The newspaper has some interesting topics and it’s not a chore to indulge in as sometimes other newspapers are. Currently, the DOW Jones, a huge stock, is almost 21,047 points. That s very close to the current all time high.Read MoreOverview of the Roaring Twenties1383 Words   |  6 PagesThe â€Å"Roaring Twenties† were an age of dramatic political, social, and economic change. Women wanted new and improved rights and the nation’s wealth doubled between 1920 and 1929. Culture, values, and the technology of America changed and it had only just begun. The â€Å"Roaring Twenties† were considered as a â€Å"celebration of youth†. The many experiences that came from WWI had transitioned into the growth of cities, new industries, and new morals. Women finally won the right to vote in 1920, and thereRead MoreLifestyles of the Rich and Famous in the Roaring Twenties Essay1015 Words   |  5 PagesFamous in the Roaring 20’s The Roaring Twenties†, The Era of Wonderful Nonsense, The Decade of the Dollar , The Period of the Psyche, Dry Decade and the age of Alcohol and Al Capone†, these slogans are all ways to describe the 1920’s in just a few words. (The 1920s: Lifestyles and Social Trends: Overview) The 1920’s were a decade of parties, money, and extravagant lifestyles. The decade portrayed the American Dream of women, money, alcohol, music, and partying. In the twenties dresses were

Happy Mothers Day free essay sample

Mother’s Day is an International holiday to give tribute and honoring the spirit of motherhood is now celebrated in around 40 countries of the world.. The American event of Mother’s Day was thought by Anna Jarvis in 1908 and because of her attempts it became an official American holiday in 1914. Anna Jarvis had originally conceived of Mom’s Day as a day of personal celebration between mothers and families. Her version of the day involved wearing a white carnation as a badge and visiting one’s mother or attending church services. But once Mummy Day became a national holiday, it was not long before florists, card companies and other merchants capitalized on its popularity. While dates and celebrations vary, Mother’s Day most commonly falls on the second Sunday in May. Mama Day comes every year during spring, right after the April showers. While versions of this Day are celebrated throughout the world, traditions vary depending on the country. We will write a custom essay sample on Happy Mothers Day or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In Thailand, for example, Mother’s Day is always celebrated in August on the birthday of the current queen, Sirikit. Another alternate observance of Mother’s Day can be found in Ethiopia, where families gather each fall to sing songs and eat a large feast as part of Antrosht, a multi-day celebration honoring motherhood. Whatever way you opt for, does not forget presenting her with flowers. Since the birth of the baby, a mother gives countless sacrifices for her child. In return, it is only nice to make her feel real special at least once in a year. There are endless ideas apart from flowers to surprise your mother this year. Mothers have always held a special place in our societal and family structures for thousands of years. Unlike fatherhood, which can be said to be an indirect relationship, motherhood is a natural and very strong bond between a mother and a child. White carnations are the blossoms of choice on Mothers Day as they are symbolic of the sweetness, purity and endurance of a mothers love. Pink or red carnations have been considered the symbol of a living mother whereas white ones signify those mothers who have passed away. There are various ways that you can celebrate it. You can make you mother feel special on this special day by many different ways. It traditionally involves presenting mothers with flowers, cards and other gifts. More phone calls are made on Mother’s Day than any other day of the year. These holiday chats with Mom often cause phone traffic to spike by as much as 37 percent. That Day continues to be celebrated by presenting mothers and other women with gifts and flowers, and it has become one of the biggest holidays for consumer spending. Families might also celebrate by giving mothers a day off from activities like cooking or other household chores. Homemade cards, crafts and gifts are also given to mothers by some people. Those who do not feel so creative procure Mothers Day gifts and Mothers Day cards from the marketplaces. The day is to express gratitude and give respects to a mothers unconditional and selfless love for her children. More phone calls are made on Mothers Day than any other day of the year. These holiday chats with Mom often cause phone traffic to spike by as much as 37 percent. Dear God, we approach your throne on behalf of the mothers whom you have entrusted with the care of your most precious little ones. We thank you for creating each mom with a unique combination of gifts and talents. We thank you for the sacrifice of self each mom gives for her children. For the late nights spent rocking a colicky infant. For the hands calloused from washing, wiping, scrubbing, mixing, backing, stirring, hugging, patting, disciplining, holding, writing, erasing, painting, and pouring.

Earthquake Vibration Control Using Modified Frame Shear Wall

Question: Discuss About The Earthquake Vibration Control Using Modified? Answer: Introduction The earthquakes occurred in the past have either completely collapsed the buildings or left many of them and experience various kinds of damages, structures made by the reinforced concrete. There have been various kinds of investigations carried out, on the strength of the structures and buildings, against the capability to withstand to the normal to severe earthquake. Some of the structural deficiencies discovered with the reinforced concrete made buildings are poor quality concrete, weak columns, splice lengths that are inadequate, incomplete considerations of the design and short column behaviour. Eventually, as attempts to minimize the structural deficiencies, various building codes are introduced and developed. Lateral stiffness, required ductility and strength are lower compared to the ones, imposed by the modern codes of buildings developed. Since these structures possess low ductility, these structures are more prone to the demand of the large displacement, because of the def iciencies in the lateral strength and stiffness. Literature Review Earthquake When the earthquake is occurred , vibrations of the earth surface generate strong waves and disturb the buildings and infrastructure present on the surface of the earth. The loss of life does not happen directly, because of the earthquake directly, but because of the disturbing structure that are built, with no knowledge and safety against the earthquake force. Hence, there is an increasing need of understanding of the earthquake behaviour and relative construction methods for earthquake resistant buildings. Shear Walls Shear walls act as strong structural systems, offering strong and lateral stability, against the earthquake, wind loads and many other lateral loads, to the structures. Usually, construction of the structural systems is done by the timber or plywood unreinforced masonry, reinforced concrete and reinforced masonry. The reinforced masonry is further divided, into shear wall frames, coupled shear walls, staggered walls and shear panels. These shear walls are modified in various techniques and methods for varied applications. (Venkatasairamkumar, 2014) The objective of using the shear walls is to provide more resistance to the most of the lateral loads portion, in the structures bottom portion and provides better support through the framed element of the top structures portion. The top structure portions and their strength is necessary for wider range, small story, medium to high rise buildings. Most of the basements present in the world are used, generally, for garages, offices or parking and top floors are usually, allocated for the purpose of residence. The behaviour of the shear walls depends ultimately, on the material used, thickness of the shear wall, length of the wall, positioning of the wall, in the frame of building and several factors, such as the reinforcement, based on the provisions of the code. Evaluation Seismic Evaluation The study of the existing buildings strengthening, based on the seismic evaluation is conducted. The study has emphasized on the identification of the risky buildings most vulnerable components and retrofit of the same, so that the risk of complete or partial collapse can be worked out to decrease. Though this evaluation does not stop or control the earthquake, but the performance of the building cna be increased, by strengthening the buildings, when earthquakes are occurred. In technical aspects, the word strengthening refers to retrofitting and practically, seismic performance improvement (Durgesh Rai, N.D.) Structural Features The gravity and lateral system of load resisting has reinforced concrete slabs and walls. When the shear walls are considered, the major difference is that it is a main vertical structural element having a resisting dual role, with the lateral loads and gravity loads. The thickness of the wall varies in between 14 to 50 cm and is based on the age of the building, total number of stories and requirements of thermal insulation. Most often, the shear walls are constructed as continuous, throughout the height of the building. But, there are some walls which are discontinued, at the basement level or street front, so that parking spaces or commercial spaces can be allowed. It is also usual that the layout of the wall is symmetrical, according to, minimum of one axis of symmetry, when the plan is considered. Most often, the floor slabs are cast-in-situ flat slabs and however, precast hollow-core slabs also do exist. The thickness of the slabs does vary in between 12 cm, as in previous USSR and to 22 cm, when hollow-core slabs are considered in Kyrgyzstan, etc. Support of buildings is done by mat foundations or concrete strip and the mat foundations are commonly used for the buildings having the basements. Usually, modifications of structures are less common, for this kind of construction. The seismic forces are the basic code requirement to design and build the shear wall buildings. It depends on the country specific seismic design provisions and method of analysis. For instance, when a Chilean seismic code is considered, it prescribes a coefficient of base shear, for the buildings of shear wall of 5 to 6.7% and it depends over the seismic zone. According to Canadian seismic requirements and Chilean requirements, the maximum drift of lateral story would be limited to 0.0002, when the regular buildings are considered and it would be 0.0005, when the Colombian seismic code is considered. The requirements of reinforcement are according to the specific code requirements of each country. In most of the cases, the reinforcement of the wall has two distributed reinforcement layers, both vertical and horizontal, throughout the wall. And bars of vertical reinforcement are provided, close to the openings of window and door and at the barbells or as boundary elements, called as, end zones of the wall, as well. When the Romania shear wall buildings are considered, they consist of the walls that are lightly reinforced, having one 12 mm diameter layer for vertical bars and 8 mm for the horizontal bars. The spacing of reinforcement for walls varies in between 25 cm to 15 cm, respectively, in transverse and longitudinal direction. There are boundary elements for the transverse shear walls, at the end of facade. When Canada seismic requirements are considered, the classification of National Building Code is done for shear wall buildings, into the wall system of ductile and nominally ductile, having its factor of force modification, R to have 2 and 3.5 values, respectively. For all kinds of the shear walls, both vertical and horizontal distributed reinforcement would be required, with the ratio of 0.25%. When the ductile shear walls are considered, there is an area of 0.25% of the wall and at least 4 bars are needed, for each fo the end zone. In the instance of the Chile, the reinforced concrete structures design has to be performed based on the code, ACI1318-95. The design of the shear wall does not require considering and following its specific clauses, referring to the boundary elements design of the structural walls. In coupling beams, confinement reinforcement is also used, but rarely, for the vertical bars, at the diagonal bars or at the ends of the wall. Here, a cover with reduced reinforcement is allowed. The shear walls having perforated with the openings would be considered as coupling walls, and act as cantilevered walls that are isolated and connected with the beams of coupling and it is called lintels or spandrel beams, designed for shear effects and bending effects. The function of these beams is to act as fuses and have its applications in seismic energy dissipation, when it is designed as a ductile manner. Coupling beams are designed, having its diagonal reinforcement, for ensuring the strong and effective ductile seismic response. Joining of the reinforcement bars together is done, through lap splices or welding. Cladding of exterior shear walls is done, in stucco, backed by the cold-farm masonry or steel framing veneer, panels of glazing or steel or precast. Earthquake And Modified Framed Shear Wall Global structure strengthening is an effective and economical strategy of rehabilitation and where as seismic evaluation refers to the performance that is acceptable, because of the overall strengthened structure. This unacceptable performance can be identified, during the occurrence of global inelastic onset behaviour, at ground levels shaking, which are lesser substantially, compared to the design levels of the code. The ground motion threshold value can be raised possibly, by the introduction of additional strength to this resisting system of lateral force. Braced frames and shear walls are considered as the important elements, made use for the same purpose. However, sufficient stiffness has to be assured, compared to the building, supplementing. It demands the design to have all the lateral resistance of the structure. It is needed, when it is desired, since the existing members possess, inelastic strength at very little value. When a new structural system is added to the buildin g that exists, would change the complete buildings dynamic behaviour automatically to a considerable extent, when earthquake is occurred. The choice of the size and number of the elements added and type of the element depends on the existing buildings vulnerability and also on the buildings functional layout. Shear walls can possibly provide the earthquake resistance, needed for the building structure, which is the most significant part, because of the lateral strength and greater stiffness. Earthquake And Building Performance There are close to six severe earthquakes of more than 8.0+ degree and have been eminent during the nineteenth century. These major and extreme loss earthquakes have taught significant lessons to the society and to the governments. Here, only a small number of buildings made with reinforced concrete are subjected and affected to these eminent earthquakes. Important Studies There has been an important study conducted for the epoxy grouted dowels guidelines in the projects of seismic strengthening. The existing concrete structures are to be used either to improve the seismic performance of the structures, towards stronger existence in the future or to rebuild the buildings with enough strength, in the earthquake regions, after the earthquakes are occurred. The strength of the buildings can be bettered, by adding a new steel member or adding a new concrete, to the structures existing. The best choice is the epoxy grouted dowels, because of the ease fo the epoxy resins installation and improved strength of the same. Creep concern is precluded, for the dowels short term loading, from the seismic loading. As the concrete mass is used to grout the dowels, enough insulation would be needed for the epoxy protection, from the sources of heat, like fire (Wylli, 1988). Another study has been conducted by National Research Council of Canada, with the objective of exploring and developing the building structures seismic upgrade guidelines. The fact discovered is that most of the buildings, in Canada, India and many other earthquake prone areas, are built with the older technology and were built with hardly any understanding and knowledge of resistance of earthquake. Eventually, these buildings are now found to be unsafe, when checked their strengths, against the present building codes. Hence, the code requirement can be justified, only for the new buildings. It is because, attempt to evaluate the existing buildings demand huge cost, for upgrade of the existing buildings and the heritage value would be easily destructed. Hence, a new set of procedures are developed as alternatives, by NRC and have published, in the Seismic Evaluation of Existing Building Guidelines. These guidelines are presently known and referred as Guidelines for Seismic Evaluation (NRC, Canada, 1995). The guidelines emphasize the use of the shear walls. These shear walls usually are made up of reinforced masonry, reinforced concrete, steel or plywood on studs. The new system is guided to place wither in the interior of the building, as interior walls or also as exterior walls, or in the form of bracing. It is also seen as buttresses, outside the building. (NRC, Canada, 1995) The study has been advanced with the recent retrofit of RC shear wall. The reinforced concrete shear walls are considered to provide better stiffness, lateral strength and better capacity of energy dissipation and so give better resistance against the lateral loads that are occurred from the wind loading or earthquakes. Hence, these RC shear walls have given better and wider applications in the buildings both in medium to high-rise, covering both residential and commercial purpose buildings. The RC shear walls have gone through various modifications, in the aspect of their design, in the past decades. So, they are presently have the capability to adopt for both the new construction and strengthen the older constructions. The modern principles of capacity design and performance evaluation methods adopted are the major and significant advances, worth noting in the earthquake engineering advancement. So, an opportunity has been found to develop and enhance the seismic performance of the older buildings, by adopting the modern technology of adopting the RC shear walls. Hence, RC shear walls are found to match the need of the new seismic design techniques, based on the performance (Galal El-Sokkary, 2008). The modern technology makes use of various retrofit techniques, with the help of various kinds of materials, like concrete, shape memory alloys, steel, fiber-reinforced polymers, all adopted, differently with different techniques of retrofit, towards upgrading the existing building seismic resistance. A massive destructive earthquake in Turkey has taken lives of many residents and caused huge loss of infrastructure and buildings. The study conducted on the strength of the buildings, have revealed the fact that these buildings and reinforced concrete have no enough rigidity and strength, to withstand the earthquakes. Hence, the loss of the lives and property are recorded to be huge. The method of strengthening that could have been used in these kinds of RC buildings is the RC shear walls or infill walls application, in the buildings frame openings. An attempt was made to retrofit these buildings, which are in unsafe conditions, since these buildings were in heavy risk conditions. However, people were not ready to rehabilitate easily, their buildings. So, easier methods were explored fro application, without vacating these buildings, to strengthen these structures. The application method for retrofit is the external shear wall application. These shear walls made of reinforced concrete and applied on the structures external surface. The retrofit technique made use of total 7 test samples, in the geometrical scale of and 1/3rd and the retrofitting technique performance is analyzed. The technique involved the shear wall, leaning over the frame, from the strengthening techniques and application of external shear wall building. The design includes some space, between the external shear wall and frame, by connecting the elements, through coupling beam (Kaltakci et al, 2010). Another study has been conducted on the RC building seismic strength, through exterior shear wall. Seismic loadings were simulated, through the two stories framed model structures testing, under cyclic lateral sway, reversed and imposed. The study has reported the findings that the shear walls implemented to the system of structure has shown greater improvement to the bare frame capacity, as anticipated (Kaplan et al. 2011). Performance During Earthquake The type of building is the earthquake resistance consideration. Most of the reports show the good behaviour, during the past earthquakes. These buildings unfavourable earthquake performance is because of the construction quality that is inadequate and was in Moldova case. Other factors are inadequate detailing and amount in wall reinforcement and wall density in longitudinal direction and lateral confinement lack within the walls and the elements of boundary. The possible deficiencies that could affect the seismic performance, adversely, for this kind of construction are soft-story mechanism, reduced density of wall and their effects. Conclusion Earthquake either damages the structures of the building or collapses completely and the result is based purely on the kind of construction and its strength. The important factor that influences the result is the reinforcement concrete. The performance of the building is also influenced by the severity of the earthquake. Shear walls are considered to be an important factor that can be controlled with the specification of the building code. The specification of the building code varies for each region, according to the seismic affect and possibility in the same region. The objective is to increase the lateral loads portion resistance for the structures. Seismic evaluation is done for each zone to develop the building code and according to it, structural features are defined and followed, in each region. Earthquake affects and influences can be better controlled with the modified framed shear walls, according to the possibility and severity of earthquake in each region. There have been many studies conducted for the shear wall design and presented. References ACI, 2001. Building Code Requirements for Reinforced Concrete Buildings, ACI Committee 318, Farmington Hills, MI. Chung, H. S., Moon, B. W., Lee, S. K. and Park, J. H. 2009. Seismic performance of friction dampers using flexure of RC shear wall system. The Structural Design of Tall and Special Buildings. Dr. Durgesh C. R, n.d. Seismic Evaluation and Strengthening Of Existing Buildings, Indian Institute of Technology Kanpur Galal, K. and El-sokkary, H. 2008. Recent Advancements in Retrofit of RC Shear Walls, The 14th World Conference on Earthquake Engineering. Beijing. China. Kaltakci, M. Y., Arslan, M. H., Yilmaz, U. S. and Arslan, H. D. 2008. A new approach on the strengthening of primary school buildings in Turkey. An application of external shear wall Build and Environ. 43(6): 983990. Kaltakci, M. Y., Ozturk, M. and Arslan, M. H. 2010. An Experimental Investigation for External RC Shear Wall Applications, Natural hazards and earth system sciences. Kaplan, H., Yilmaz, S., NihatCetinkaya and Ergintimtay, 2011. Seismic Strengthening Of RC Structures With Exterior Shear Walls, Indian Academy of Sciences sadhana Vol. 36, Part 1. Li, H., Mao, C. X. and Ou, J. P. 2008. Experimental and theoretical study on two types of shape memory alloy devices Earthquake Engineering and Structural Dynamics. 37:3,407-426. Llyod, N. A. and Rangan, B. V. 2010. Geopolymer concrete with fly ash. Second International Conference on Sustainable Construction Materials and Technologies Mao, C. X., Wang, Z. Y., Zhang, L. Q., Li, H. Ou, J. P. 2012, Seismic Performance of RC Frame-Shear Wall Structure with Novel Shape Memory Alloy Dampers in Coupling Beams 15 WCEE. Memon F A, Nuruddin M F, Demie S, and Shafiq N 2011 International Journal of Civil, Environmental, Structural, Construction and Architectural Engineering. N.A. 1993. Ductile Detailing of ReinforcedConcrete Structures Subjected to Seismic Forces -Code of Practice IS. N.A. 2000. Plain and Reinforced Concrete-Code Practice IS N.A. 2002. Criteria for Earthquake Resistant Design of Structure IS. NRCC. 1995. Guideline for Seismic Upgrading Of Building Structures, National Research Council of Canada, NRCC. Park, W. S. and Yun, H. D. 2006. Seismic behaviour and design of steel coupling beams in a hybrid coupled shear wall systems. Nuclear Engineering and Design 236:23,2472-2484. ParmodSharan, Earthquake Vibration Control Using Modified Framed Shear Wall A Review. International Journal of Engineerign and Management Research, Vol. 6. B. BRCM-CET, India Pham, L. Earthquake Loadings and Steel Structures. CSIRO Division of Building Construction and Engineering, Australia. Ramkumar G, Sundarkumar S, and Sivakumar, A. 2015. Development of steel fibre reinforced geopolymer concrete. International Journal of Advanced Research In Science and Engineering (IJARSE) Teng, J., Ma, B. T., Zhou, Z. G. and Lu, Z. X. 2007. Key technique of energy dissipating damper on coupling beam to improve seismic-resistance performance of coupling shear wall structures. Earthquake Resistance Engineering and Retrofitting. Kumar, N. V., SurendraBabu.R, UshaKranti. J. 2014. Shear Walls A Review. International Journal Of Innovative Research In Science, Engineering And Technology, Vol. 3, Issue 2. Wei, A. F. and Ai, L. 2006. Design and study of coupling beam in seismic resistant RC shear wall structure. Architecture Technology. William, D. B. and Terry, R. 2002. Measured Shortening and Its Effects in a Chicago High-rise Building. Wylli Jr., 1988. Guidelines for Epoxy Grouted Dowels in Seismic Strengthening Projects, Ninth world conference on Earthquake Engineering. Vol. III. Tokyo. JAPAN. Yuksel, S. B. 2008. Slit-connected coupling beams for tunnel-form building structures. The Structural Design of Tall and Special Buildings.